ATL communication
- Tests of finished TV ads and animatics
- Tests of the effects of whole advertising campaigns
- Tests of any video materials
- Crash tests of advertising concepts
- Tests of radio spots
BTL communication
- Tests of finished POS materials
- Tests of POS material projects before print
- Tests of leaflets
- Tests of official correspondence
- Tests of billboard layouts in low-involvement conditions
The Internet
- Research on Website pages
- Tests of the publishing content of Internet portals
- Studies on transaction services
- Tests of online stores
- Research on social networking
- Research on mobile app
Image
- Brand image studies – explicit attitudes
- Brand image studies – implicit attitudes
- Studies on celebrities' fit with the brand's strategy
- Industry image analysis
- Analysis of image archetypes
Branches / points of sale
- Studies on retail branches
- Studies on service-providing outlets
- Aromamarketing studies
- Audiomarketing tests
- Studies on the image of branches
Customer service
- Tests of IVR
- Research on call center interview scenarios
- Qualitative research for the purpose of HR departments
- Service standards’ research
- Tests of sales tools
Products and packaging
- Research on Packaging design
- Research on Visibility of products in the store
- Research on product concepts
- Sensory test of products
- Product image research
Other
- Focus groups and individual interviews (B2B and B2C)
- Ethnographic studies
- Storytelling analysis
- Semiotic analysis
- Biometric measurements