The study was carried out on a group of Hungarian respondents.
The spot was emotionally engaging to respondents. The response was very positive. The emotion that dominated the entire spot was joy. The level of joy grows significantly at the start of the spot, as a response to the appearance of the heroes – the bears.
Also at the end of the spot we can see an increase in joy. This is a response to the joyful ending of the story of building the snowman (the small bear, together with his mother, makes a creative use of a bottle of Coca-Cola for decoration). Consumers also responded positively to the slogan and bottle icon appearing in the final scene. The advertisement will therefore result in strongly positively emotions being connected to Coca-Cola.
Image advertising of Coca-Cola brand
The study was carried out on a group of Hungarian respondents.
The spot was emotionally engaging to respondents. The response was very positive. The emotion that dominated the entire spot was joy. The level of joy grows significantly at the start of the spot, as a response to the appearance of the heroes – the bears.
Also at the end of the spot we can see an increase in joy. This is a response to the joyful ending of the story of building the snowman (the small bear, together with his mother, makes a creative use of a bottle of Coca-Cola for decoration). Consumers also responded positively to the slogan and bottle icon appearing in the final scene. The advertisement will therefore result in strongly positively emotions being connected to Coca-Cola.